STUDIO: Blizzard Entertainment | Consumer Products Group
ROLE: Concept | Packaging System Strategy | Design | Copywriting
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The Blizzard Gear Store produces a large variety of merch for the community ranging from apparel, accessories, home goods and collectible statues. Given the wide mix of product orders, we designed a system of shipping boxes and envelopes that would safely deliver our orders worldwide.

Each year we would refresh the look and feel of the graphics that wrapped around our packaging system. Often times our designs for the year would coincide with a franchise’s game launch or other key beat that year. The original design system included custom Blizzard tissue wrap and a free pack of Blizzard franchise stickers. These served as a fun accent for the fan when receiving their loot.

gear.blizzard.com