STUDIO: Blizzard Entertainment | Diablo
ROLE: Concept | Packaging Design
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Made with exquisite attention to detail, the Hell Key showcases intricate engravings and a sinister aesthetic. This Diablo collectible is a reminder of epic battles fought against the forces of evil in the Diablo franchise.
I worked closely with the Diablo Team and utilized in-game models and reference material to ensure accuracy and premium quality as we brought the Hell Key to life. Custom Diablo IV graphics were applied to the packaging to carry on the aesthetic Diablo is known for. A full set of printing techniques were used including spot UV, deco foil and custom die-cutting for a premium presentation.
This limited edition Hell Key premiered at San Diego Comic-Con 2023 and proved to be a fan favorite as it sold out on day 1 of the 5-day convention.