STUDIO: Blizzard Entertainment | Overwatch
ROLE: Concept | Design | Production
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As we prepared for the game release of Overwatch 2, we spent much time asking what would the franchise jacket design for the new game look like. Although the game has slowly evolved since its original release in 2016, the spirit and messaging of the franchise remains unchanged. Hope, honor, courage, justice, compassion, determination and harmony still serve as pillars for the franchise.
When moving forward, one must always look back at history. That said, the vision and design elements for the jacket were inspired by one of the first theatrical teasers for the franchise “We Are Overwatch” .
The outer shell features an Overwatch 2 screenprint logo that wraps around to the back of the jacket. A premium multi-color and multi-level PVC patch of the Overwatch sigil is featured on the right-upper sleeve. The hidden zipper on this jacket makes for an elevated, sleek look. Hidden pockets can be found on both sides of this jacket. The inside liner features a custom print inspired by the cinematic. Subtle heat pressed Overwatch icons along trim materials round out the embellishment package.